What We Must Do to Win

Four years after our first try to pass a ballot measure raising Tacoma’s minimum wage to $15/hour, we’re in a much better position to succeed. Here’s what we need to do to win:

1. We will need to craft an initiative proposal that will gain enough voter support to pass. We can use much of the language of the last one, with some changes and improvements. Our initiative writing team members and supporters are working on that now.
2. We will need to recruit more volunteer activists. A large campaign will require coordinated volunteer activity. Thus, we need to mount an outreach campaign through social media and involvement in community forums. We will reach out via our internet presence and our web page. We will need to organize community forums and debates. We will need to reach out to working class communities, labor union groups, minority communities, religious communities, neighborhood groups, and public events. In these venues, we will seek to recruit greater and greater numbers of volunteer activists. Those volunteer activists will be able to conduct further outreach and gather signatures when we work to qualify the initiative for the 2020 ballot. Later, those volunteer activists will be able to help in our get-out-the-vote (GOTV) efforts.
3. An important thing we need to do is register people who normally don’t vote or haven’t done so in years. Many, likely most, of those people are low-wage workers. Many are minority, single mothers, even ex-offenders. This sizable layer of Tacoma’s working class may feel so alienated from political activism that they don’t bother to turn out to vote. We need to have a concerted campaign to register these voters, telling them we’re from 15 Now Tacoma, and we intend on giving them a chance to vote themselves a raise. This hard personal doorbelling will give us a chance to educate these low-wage workers. Last time, many employers told their workers that if they passed the 15/hour minimum wage, they may lose their jobs. We need to explain why this is not so. Our organizers need to keep careful records about each visit so we can organize a followup as part of our GOTV campaign when we’ve qualified the initiative. See the article on this site titled “Why Tacoma Needs a 15/hour Minimum Wage.”

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